DTC Banner Ads

 
 
Screen Shot 2019-09-25 at 6.26.28 PM.png

Talk About TD dynamic ads


These dynamic banner ads feature a hypothetical patient named Tricia as the entry point into the TD conversation. Through Tricia’s experience developing tardive dyskinesia after taking antipsychotics, patients with undiagnosed TD are encouraged to take the first step in learning about their involuntary movements. The CTA drives users to register on the site through a gated patient brochure. Wrote, revised, fact-checked, referenced, annotated, and obtained regulatory approval.

 
Screen Shot 2019-09-25 at 6.29.48 PM.png

Talk About TD static ads


These static banner ads herald the launch of the unbranded DTC “Talk About TD” Campaign. By establishing the causes and impact of tardive dyskinesia (TD), patients with undiagnosed TD are encouraged to take the first step in learning about their involuntary movements. The CTA drives registration through a gated patient brochure. Wrote, revised, fact-checked, referenced, annotated, and obtained regulatory approval.

 
Screen Shot 2019-09-25 at 7.11.00 PM.png

Neurocrine expanding banner ad


This expanding banner ad employs symptomatic videos to convey the intricacies of tardive dyskinesia (TD) and capture the users’ attention. The hero question invites patients to consider whether their involuntary movements could be tardive dyskinesia. Wrote, revised, fact-checked, referenced, annotated, and obtained regulatory approval.

 
Screen Shot 2019-09-25 at 7.26.52 PM.png

Neurocrine dynamic banner ad


This dynamic banner ad employs symptomatic videos to convey the intricacies of TD and capture the users’ attention. Wrote, revised, fact-checked, referenced, annotated, and obtained regulatory approval.